I CO-FOUNDED A
Marketing Agency
We're All About Empowering Small Businesses!
Driven with a passion for growth and innovation, I co-founded a micro social enterprise & marketing agency in Oct 2024 with the goal of empowering small businesses to reach their fullest potential with our pro-bono (completely free) services.
This venture was fuelled after witnessing the struggles that many small business face navigating the compexities of digital marketing.
Our Social Media
We leverage our social media to raise brand awareness and created our Marketing 101 Series to provide simplified marketing content that small businesses can easily pick up and understand.
Our First Client: PRETTY EASY
Pretty Easy is our first client, a health supplement brand we are working with from Oct '24 to Feb '25 (4 months).
Working with them, we are involved in...
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Branding Alignment (Brand Personality & Guideline)
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Social Media Marketing (Collaterals, Filming, Copywriting)
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Competitor & Market Research
Our Client Onboarding
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Sharing our analysis of their overall branding, social media content, product packaging, etc.
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Acquiring further brand information to aid in the creation of our final proposal
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Hearing from the expectations and goals of the client
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Providing our recommended services and suitable kits
Client Shoot: Social Media Ad
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Shooting a video for a Facebook Advertisment we proposed to our client
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During the 3 hours shoot, we experimented with angles and coordinated as a team to execute the mapped out storyboard for the advertisment video
LEARNING FROM
Networking Events
ALONGSIDE ENTREPRENEURS
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Hearing from established industry professionals and entrepreneurs
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Networking with students and working adults from various sectors
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Sharing my passion for marketing and entrepreneurship
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Seeking advice for career progression and mentorship opportunities
MY PARTICIPATION IN
Hackathons
I participated in PYIC Challenge & PolyFintech Hackathon
to tackle a problem on Financial Literacy
How might we be the preferred companion to help a generation of young adults in their financial literacy journey in the aspect of earn, save, spend, donate, invest and protect?
Collaborated in an interdisciplinary team
under the assistance of a mentor.
Pitched OUR IDEA to a panel of judges.
My MINOR IN
Entrepreneurship
ON TOP OF MY DIPLOMA
Brainstorming & Pitching Business Ideas
COZI CAFE, a social cafe where individuals can destress and seek advice from licensed therapists to address increasing mental health concerns in Singapore.
Startup Immersion Project 1 Month Startup Exposure
During my semester break, I enrolled in the SIP programme and gained exposure to the start-up ecosystem, working under Scratchbac as a Growth Intern during my semesters and learning alongside entrepreneurs.
A sneak peek into our last days working at Scratchbac, a software startup. Edited by a fellow intern.
About the Company: Scratchbac
Scratchbac is a software startup & community application aimed to allow people in the same neighbourhood to connect with each other online, fostering a sense of community and allowing neighbours to get chat with each other, post posts about their interests (e.g. what good food they have tried nearby) and ask for any help (e.g. borrowing tools, etc.)
I gained insights into...
The Nature of Startups
The experience gave me insight to the fast paced a and unpredictable environments, which require adaptability and the flexibility to be open to new ideas. As an intern, our insights were also highly valued and considered in decision making.
Jerry, the founder guiding us through the ideation process.
We used sticky notes to come up with 5 feasible ideas that come to mind and subsequently came together to discuss and break down each idea.
IDEATING A MARKETING CAMPAIGN
Our Final Idea: Community Cat Home Building Event
Who did we target and why?
Our target audience here was the community at the Boon Lay HDB residential area. We specifically chose a community centric event to target individuals who care about community activities like wellbeing of community cats.
How did this align with the company goals?
This encouraged to bring people in the same community together, fostering connections both offline and online.
What was the desired outcome from this event?
We aimed to...
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Foster a greater sense of community between the residents online and offline through offline interactions
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Introduce our app and encourage downloads, asking them to share event photos to those in their neighbourhood on the app
The result
Participants fostered long-term connections & continued interacting online.
After the event, the participants continued interacting within the chat, updating one another about the community cats in the neighbourhood. This ongoing interaction demonstrated the event’s success in creating a community beyond just the event itself, fostering long-term connections from offline interactions.
While were not able to track app engagement afterward, we made sure to encourage participants to download the app during the event to keep in contact as neighbours and notify other residents about their involvement. This helped build awareness of the app as a valuable tool for staying informed and engaging with local initiatives.
Ecommerce Experience
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We took own product photos and created product listings on TikTok.
We also created product videos to promote our livestream and brand on TikTok, making use of trends like 'pov'
My role was the livestreaming host, and we livestreamed on the school's practice TikTok livestream to students.
Along with my groupmate, we promoted our earrings, ensuring consistent audience engagement using storytelling to deliver our brand and leveraging our adaptability skills to troubleshoot while live.